Nov 21

Dear Reader,

Ho Ho Ho!  For those that celebrate, Santa’s a coming (and for those that don’t, ’tis still the season for greetings): are You sending out cards this year?

If you do – personalized, I mean really sign the things; if you’ve got too many to sign, then they’re really not personal are they, so don’t bother with those that ain’t…

A little handwritten note alongside is nice as well.

Personal Christmas cards deliver a real touch from you to whomever, and we all know that it is the relationships that make the world go round and the cash registers sing.

Card with gift? Even better, although it is possible that the gift may outshine the message and you, so figure out how to tie it all back to you.

No gifts with that cards?  Great,  for it is truly the thought that counts, so make that thought count.

If we’re in the mail business, then there is no excuse for not sending out cards, everybody likes to get a nice card, and, why not send a card saying thank you at this special time of year.

And what kind of card? Well, you know your customer, so you should have two on hand, for those that do and those that don’t. If you are not sure, then you know which one to send, the all purpose politically correct version of course

Merry Christmas and/or  Season’s Greetings, it’s that time of year again!

 

Michael